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Apple Price Hike in India: Macs, iPads Get Costlier as AI Memory Costs Surge

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Apple logo displayed outside an Apple Store after the company announced a price hike for MacBooks and iPads in India.
Apple has increased the prices of MacBooks, iPads and other products in India amid rising AI-driven memory chip costs. (Representative image) Image credits: Laurenz Heymann/ Pexels

Apple has announced a price hike in India for several of its products, including MacBooks, iPads, Apple TV and HomePod devices, as rising global memory chip costs driven by artificial intelligence (AI) infrastructure increase manufacturing expenses. iPhone prices remain unchanged.

The revised prices are now reflected on Apple’s India online store and come amid a global surge in demand for DRAM and NAND flash memory, essential components used in laptops, tablets and other consumer electronics.

MacBook Prices See Sharp Increase

Among the biggest revisions, the 13-inch MacBook Air (M5) now starts at ₹1,49,900, up from ₹1,19,900. The 15-inch MacBook Air (M5) has increased from ₹1,44,900 to ₹1,74,900.

Meanwhile, the 14-inch MacBook Pro now starts at ₹2,39,900, compared to its earlier price of ₹1,69,900. Premium MacBook Pro models equipped with the M5 Max chip have also witnessed price increases of up to ₹1 lakh.

iPad Prices Also Revised

Apple has also increased prices across several iPad models. The entry-level 11-inch iPad now starts at ₹49,900, up from ₹34,900, while the 11-inch iPad Air has risen from ₹59,900 to ₹74,900. The 11-inch iPad Pro now starts at ₹1,19,900, compared with ₹99,900 earlier.

Apple TV and Home Pod devices have also become more expensive, although the company has not revised prices for iPhones, Apple Watches or AirPods.

Why Has Apple Increased Prices?

According to Reuters, Apple attributed the revision to rising costs of memory components such as DRAM and NAND flash storage.

The rapid expansion of AI data centres has significantly increased demand for advanced memory chips, tightening global supply and driving up component prices. Industry analysts say manufacturers across the consumer electronics sector are facing higher production costs as AI infrastructure investment continues to accelerate.

Why iPhone Prices Remain Unchanged

Despite the latest revision, Apple has kept iPhone prices in India unchanged. Analysts believe the company may be waiting until the launch of its next-generation iPhone lineup before making any pricing changes to its smartphones. However, continued increases in semiconductor costs could influence future pricing decisions.

AI Boom Reshaping Consumer Electronics

The price hike in India highlights the wider impact of the AI boom on the technology industry. As companies invest billions of dollars in AI infrastructure and data centres, demand for high-performance memory chips has surged, increasing manufacturing costs for laptops, tablets and other electronic devices.

The development reflects a broader trend where AI is beginning to influence not only software innovation but also the pricing of consumer hardware worldwide.

EP Staff is the editorial team at EdPublica, an independent media organisation focused on science, education, environment and public policy. The team produces evidence-based news, features, explainers and analysis on issues that shape society and everyday life.

Society

Artificial Intimacy: Sherry Turkle’s Warning About the Chatbot Age

Artificial Intimacy by Sherry Turkle examines how chatbots may reshape empathy, attachment and human relationships, from childhood to old age.

Dipin Damodharan

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Artificial Intimacy
Image credit/Sanket Mishra/Pexels

The MIT sociologist’s new book argues that talking to machines wears down the skills we need to live with each other, and that this starts in the nursery.

Sherry Turkle asked ChatGPT to play her mother. She had already fed it her own memoir, which describes a strained relationship with a woman who died in 1968. The chatbot obliged. Turkle describes the result in her new book as seductive and disturbing, and she comes away convinced that bringing the dead back as chatbots is dangerous: “playing with fire”, she writes.

The episode sits in Artificial Intimacy: Who We Become When We Talk to Machines, published by Little, Brown, which runs to 288 pages and sells in the US at $32. It is the fullest statement yet from one of the best-known critics of digital life. Turkle holds the Abby Rockefeller Mauzé chair in the social studies of science and technology at MIT. She trained as a sociologist and as a clinical psychologist. Her view is that heavy chatbot use does harm at every stage of life, from toddlerhood to old age and bereavement.

A career spent on one question

Turkle has been asking what machines do to the people who use them for four decades. The Second Self (1984) and Life on the Screen were early studies of how computers shape identity. Alone Together (2011) looked at social media and social robots, and Reclaiming Conversation (2015) at what phones and texting have done to talk. In 2021 she published a memoir, The Empathy Diaries, which is where the material about her mother comes from.

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Artificial Intimacy

According to MIT News, she describes her subject as the inner history of technology, meaning not only what a device does but what it does to the person using it. This book applies that approach to chatbots, and it is her most alarmed.

The argument, stage by stage

Unless stated otherwise, Turkle’s remarks and the accounts of the people she interviewed come from material released by MIT. EdPublica did not interview her for this article.

The book is built around the stages of a life, and each section is driven by interviews.

Artificial intimacy, children and attachment

With children, Turkle reports a blurring of categories. One eight-year-old uses the same phone to speak to grandparents and to ChatGPT and files both as things you reach on a phone. A graduate student who uses a chatbot to tell her young daughter bedtime stories says the girl believes there is a person inside the phone. Turkle’s worry is partly about trust, since a device that can state falsehoods without knowing it cannot teach a child what trust is. It is also about solitude. Time alone, she argues, is where children build imagination and a sense of self, and a companion that is always available takes that time away. She calls the stakes for child development existential.

Adults appear as people who started with a practical use and drifted. They include people going through divorce or estrangement who want someone to talk to, students asking for advice on applying to university, and workers who hand assignments to a chatbot. One of her subjects, a middle-aged financial consultant she calls Brian (not his real name), keeps a chatbot with a woman’s name open on a third screen. After a partner ended their relationship, saying he was emotionally unavailable, he put the accusation to the chatbot and asked whether she was right. Turkle’s reading is that he was asking a program with no feelings to rule on feelings.

Her objection is simple to state. A chatbot, she says, produces a performance of empathy. It will tell you it loves you, and it has no stake in whether you hurt yourself or make dinner. People who mistake that performance for the real thing, she argues, begin to find actual people disappointing. Spouses and friends make demands, and the machine only flatters. “We’re starting to define being human as not doing the work,” Turkle said in the MIT material.

On grief, she is blunt. Rebuilding a dead parent or partner as a chatbot, which several people in her book have tried, risks weakening the ability to mourn.

Why people turn to chatbots

Reviewers have noted that Turkle does not treat users as fools. A good part of the book is spent on why the appeal is real. A chatbot gives full attention, never tires, and agrees with you. It spares you the risk of asking someone out or finding the words for a condolence. In her telling, the technology keeps offering to make the harder thing unnecessary, and people keep accepting.

She also admits that some of the demand is a result of a failed supply. Mental health care is hard to reach in the US, and the MIT material says she cites a federal study suggesting only about half of people have access to it. Chatbots are filling the gap, she says, for better or worse. She adds a pointed observation about the industry’s logic: social media thinned out people’s friendships, and chatbots are now sold as the remedy.

The book does not avoid the worst outcomes. Chatbots have been linked to teenagers’ deaths by suicide, in cases that followed long exchanges with chat tools, and Turkle treats these as part of the evidence.

What she wants instead

Her remedy is more cultural than technical. She wants readers to accept that life contains friction and that this is fine. Disagreement, embarrassment and waiting are, in her account, how people learn to cope, and an environment built to remove them leaves people less able to cope. She hopes for a social movement along the lines of the ones against phones in schools and unrestricted social media for the young, and says she would like to be part of it, not alone in it.

She is explicit about her readership. She wanted something that college students and high school seniors could read, and that parents and teachers would not find intimidating. The line she keeps returning to is a question: if the alternative to a richer life in the real world is not clear, what is the point of the exercise?

For the youngest children she is at her most severe. A parent worried that a teenager texts too much is in one kind of conversation, she says. A toddler who thinks a plush toy with a chatbot inside is their best friend is in another, because that touches the foundations of how a person learns to attach. Social media, in her phrase, came for attention, and chatbots come for attachment.

How the book has been received

Publishers’ blurbs have come from Jonathan Haidt, the psychologist behind The Anxious Generation, from former US Surgeon General Vivek Murthy, the author Esther Perel and the philosopher Michael Sandel, among others. Trade reviews have been favourable. Publishers Weekly called it a pointed critique and said it deserved a wide readership, and Kirkus described it as a strong case for resisting the urge to substitute AI for human bonds.

The reservations are of a different kind. Some readers say the book leans on anecdote, and a reviewer for a Christian publication, otherwise admiring, felt a dimension was missing. The method matters here. Turkle is a clinician and an interviewer, and her evidence is case studies and conversations, not controlled trials. That makes the book vivid and persuasive in its details. It also means the question of how common these outcomes are, and whether any chatbot use is benign or helpful, is left largely open. Readers who want the other side of the argument, including from the companies that make these products, will not find it here.

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Trump’s AI Accord Puts Big Tech in Charge of Its Own Safety. Is That Enough?

Trump’s AI accord asks major technology companies to strengthen safety measures voluntarily, but critics question whether companies developing powerful AI systems should be allowed to regulate themselves.

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Wooden letter tiles spelling “GUIDE AI” on a table, representing AI governance and safety
The debate over AI safety is increasingly focused on how artificial intelligence should be governed and who should be responsible for regulating it.Image credit:Pexels

The White House has secured a voluntary AI safety pact with six major technology companies. Supporters see it as a way to protect innovation while addressing risks. Critics question whether companies developing increasingly powerful AI should be allowed to police themselves.

US President Donald Trump has brought some of the world’s biggest artificial intelligence companies together around a common promise to make increasingly powerful AI systems safer without putting the brakes on their development.

On September 29, Trump and executives from Google, OpenAI, Anthropic, Meta, Nvidia and xAI signed the White House Accord on Super Intelligence, a voluntary agreement that asks companies to introduce stronger internal controls, external audits and board-level oversight of their AI systems.

But the agreement has also exposed a larger question at the heart of the AI debate: can an industry regulate itself when the companies involved have enormous commercial incentives to keep developing faster?

What does the accord actually promise?

The agreement calls on companies developing frontier AI models to establish robust internal controls to monitor their systems during training and deployment.

Those controls are expected to cover risks including cybersecurity, biosecurity and chemical threats, as well as unintended access by AI systems to technical systems. Companies have also agreed to work with independent external auditors and have their boards review the results of safety evaluations.

The companies will also meet regularly to establish safety standards and best practices.

The catch is that the accord is not legally binding.

Trump described the commitment as “morally binding” and argued that companies have a strong incentive to police themselves because their businesses and reputations are at stake.

The agreement itself leaves open the possibility that some of its measures could eventually be written into law or formal regulations.

Trump’s argument: regulate without slowing innovation

The accord fits with Trump’s broader approach to AI.

His administration has argued that excessive regulation could weaken US technological competitiveness, particularly as Washington sees AI leadership as part of its competition with China.

Trump has therefore favoured industry-led safeguards over a broad new federal regulatory framework. At the White House meeting, he described self-regulation as a way of addressing safety concerns while allowing American AI development to continue at speed.

There is also support for this approach within the technology industry.

Trump,safety,ai

Representational image.Image credit:Pexels

Nvidia CEO Jensen Huang has argued that innovation and safety do not have to be opposing goals. Supporters of the accord say companies developing frontier systems are already investing heavily in testing and safety mechanisms, and that flexible standards can evolve more quickly than government legislation.

Critics see a problem with companies marking their own homework

The strongest criticism is about enforcement.

Because the accord is voluntary, it does not establish a clear penalty if a company fails to follow its commitments. Nor does it establish a government regulator responsible for independently verifying whether the promised safeguards are actually working.

Democratic Senator Mark Warner has called for mandatory testing, evaluation and incident-reporting requirements for the most advanced AI systems. His argument is that the companies building powerful AI should not be left to determine the rules governing their own technology.

AI researchers have raised a similar concern. Toby Walsh of the UNSW AI Institute questioned whether companies that have commercial incentives to move quickly should be trusted to assess their own risks.

The Council on Foreign Relations has also argued that the safeguards in the accord are sensible but ultimately limited because companies are not compelled to adopt them.

The bigger question is who gets to set the rules

The disagreement is therefore not simply about whether AI needs safety measures. There is broad recognition that increasingly capable systems require safeguards.

The dispute is over who should enforce them.

Trump’s model places much of that responsibility with the companies developing frontier AI. Critics want a stronger role for governments, independent regulators and international institutions.

The debate is becoming more urgent as AI systems are used in cybersecurity, scientific research, government services and other sensitive areas. Recent incidents involving AI systems gaining unintended access to computer systems have also intensified concerns about whether existing safeguards can keep pace with technological development.

The White House accord therefore represents a significant shift in the conversation, but not necessarily a resolution.

It acknowledges that powerful AI needs stronger safety controls while leaving the companies themselves largely responsible for implementing them.

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India’s Supercomputing Capacity Hits 68 PF as Applications Expand Beyond Research

India now has 40 supercomputers with a combined capacity of 68 PF, supporting applications from flood forecasting and forest-fire modelling to pollution tracking and drug discovery.

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Computer screen displaying programming code, illustrating the high-performance computing technology behind India’s growing supercomputing capacity
Computer code represents the software and computing infrastructure supporting India’s expanding supercomputing ecosystem. Representational image. Image credit: Abdul Kayum/ Pexels

India has deployed 40 supercomputers with a combined capacity of 68 petaflops (PF), according to a new government update. These machines are being used for more than scientific research. They are helping forecast floods, model forest fires, track urban pollution and support drug discovery.

The figure is part of the latest update on the National Supercomputing Mission (NSM), which was launched in 2015 to expand India’s high-performance computing capacity. The mission now plans to take the number of supercomputers to 50, with a combined capacity of more than 123 PF.

A petaflop measures how many floating-point calculations a computer can perform in one second. One petaflop equals one quadrillion calculations per second. Supercomputers achieve this by using large numbers of processors that work on calculations simultaneously.

Infographic showing six National Supercomputing Mission applications, including drug discovery, urban pollution modelling, flood prediction, forest-fire modelling, seismic imaging and computational chemistry
National Supercomputing Mission applications include flood prediction, forest-fire modelling, drug discovery, urban environment modelling, seismic imaging and materials science. Source: Ministry of Electronics and Information Technology (MeitY), Government of India

Supercomputing Predicting Floods and Forest Fires

Flood forecasting is one of the clearest examples. An early warning system developed under the mission uses data analysis and predictive models to forecast floods in river basins up to two days in advance. It is being used for the Mahanadi River basin.

The system can process large amounts of data to estimate how flood conditions may develop. For communities in vulnerable areas, the value of the technology lies in the warning it can provide before floodwaters arrive.

Another application focuses on forest fires. The Forest Fire Spread Model combines satellite remote sensing with computational models to predict how a fire could move across a landscape. It has been tested in regions including the Sikkim Himalayas. Instead of simply showing where a fire is already burning, the model can help estimate where it could spread next.

Models Tracking Pollution and Rainfall

Supercomputing is also being applied to urban environmental problems. The Urban Environment Decision Support System uses detailed models to track weather and air pollution. It can predict heavy rainfall and pollution events, giving cities information that can be used for preparedness and mitigation.

The government says India generates nearly 20% of the world’s data. Artificial intelligence, weather forecasting and space research are also increasing the need for computing systems that can handle large datasets.

Supercomputers Used to Look for Potential Drugs

The applications extend into healthcare research. A genomics and drug-discovery platform analyses large sets of molecules to help researchers find and test potential drugs. According to the government, the platform was used during the COVID-19 pandemic to screen existing drugs and predict possible side effects, including cardiac risks.

Another application in materials science and computational chemistry allows researchers to simulate atoms, molecules and alloys and study their behaviour.

India Building Technology Behind the Machines

The National Supercomputing Mission was launched in 2015 with an outlay of about ₹4,500 crore. It is jointly steered by the Department of Science and Technology and the Ministry of Electronics and Information Technology, with C-DAC, Pune, and IISc, Bengaluru, implementing the mission. The mission is also focused on developing supercomputing technology within India.

C-DAC has developed the Rudra series of servers used in PARAM Rudra supercomputers. As of September 2026, 6,000 Rudra servers had been deployed, while another 1,500 were under manufacturing, according to the government.

The mission has also developed high-speed interconnect networks, indigenous cooling technology and software for high-performance computing systems.

Beneficial to More than 16,000 researchers

The computing infrastructure is being used across universities and research institutions. The government says more than 16,000 researchers, including over 2,900 PhD scholars, across more than 400 institutions have used NSM-supported infrastructure. The systems have handled more than 1.5 crore compute jobs and contributed to over 1,990 research publications as of September 2026.

The mission is also running workshops, hackathons, faculty programmes and courses to train students and researchers in high-performance computing, artificial intelligence and deep learning.

India Targeting More Than 123 PF

India’s supercomputing capacity is expected to grow further. The National Supercomputing Mission plans to establish 50 supercomputers with a combined capacity exceeding 123 PF.

The next phase will focus on faster and more energy-efficient systems and wider access for researchers, universities and industry. The government also plans to integrate artificial intelligence with high-performance computing for work in weather and climate, healthcare, agriculture, energy, drug discovery and engineering.

For ordinary users, the significance of that expansion is easier to see through its applications than through the petaflop figure itself. A flood forecasting system can provide up to two days of warning in the Mahanadi basin. A forest-fire model can estimate how a blaze may spread. Urban models can track pollution and heavy rainfall, while drug-discovery systems can help researchers screen potential medicines. The 68-PF figure, then, is less about how fast India’s computers can calculate and more about the problems they can help solve.

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