Society
From Tea to Community: The Art of Brand Building
Building a brand commences with understanding who you are and what you stand for
In the bustling streets of Mumbai, amidst the tea stalls of Gopal and Kiran, a stark difference emerges. While both brew impeccable tea, Gopal’s stall boasts a steady stream of loyal customers, while Kiran struggles to attract even a handful. What sets Gopal apart? It’s not just the tea; it’s the brand he’s cultivated around it.

Often, we fixate on selling products, overlooking the power of crafting a strong brand. However, the real magic lies in selling not just a product, but an entire experience, a narrative, an emotion.
Imagine stepping into a cozy coffee shop in your village, not just for a cup of coffee, but for the warm ambiance it offers, the familiar face behind the counter who knows your name, and the sense of belonging it instills. That’s the essence of true branding.
Throughout my tenure as a management consultant, I’ve witnessed numerous companies transform their fortunes by shifting their focus from products to branding. Take Apple, for instance. They don’t merely sell phones and computers; they sell innovation, creativity, and a lifestyle. People don’t purchase iPhones; they buy into the Apple ecosystem, enticed by the brand’s promise of quality, design, and status.
Yet, you needn’t be a tech giant to grasp the power of branding. Consider Amul butter—it’s more than just a dairy product; it’s a symbol of India’s cooperative movement, embodying empowerment for farmers and trust for consumers. Despite stiff competition, Amul continues to dominate the market due to this simple fact.
Building a brand commences with understanding who you are and what you stand for. Just as a poet finds their voice in their verses, a brand must find its identity in its values, mission, and story.
To truly resonate with your audience, authenticity is paramount, especially in this digital era. Share your journey, your struggles, and your triumphs with your customers. Let them immerse themselves in your narrative, and they’ll become your most fervent advocates.
Returning to our tale, while Kiran focused solely on selling tea, Gopal took the time to forge connections with his customers. He listened to their stories, made them feel at home, and soon enough, his tea stall transcended its role as a mere vendor. It evolved into a community hub—a gathering place for friends and strangers alike.
So, let’s transcend the mere transaction of goods and embark on the journey of building brands that resonate with people’s hearts and minds. Ultimately, it’s not about what you sell, but how you make people feel that truly matters. Weave stories, create experiences, and witness as your brand becomes a beacon of light in a sea of products.
Earth
Vantara: Inside a Billionaire-Backed Bid to Build a Global Wildlife University
The launch comes at a time when conservation challenges are becoming increasingly complex.
A new private university focused on wildlife conservation and veterinary sciences is being positioned as an ambitious attempt to reshape how the world trains the next generation of conservation professionals—backed by one of Asia’s most influential business families.
The institution, Vantara University, has been launched in western India by a wildlife initiative founded by Anant Ambani, part of the Reliance group. Framed as an integrated academic ecosystem, the project reflects a growing trend where private capital is stepping into areas traditionally led by public institutions and global nonprofits.
Vantara officially describes the university as the “world’s first integrated global university” dedicated to wildlife conservation and veterinary sciences. While the scale and integration may be distinctive, similar disciplines are already taught across universities worldwide, often through specialised schools, research centres, and veterinary colleges.
The claim, therefore, rests less on the existence of such education and more on the attempt to consolidate it within a single, purpose-built institutional framework.
A Shift Toward Education-Led Conservation
The launch comes at a time when conservation challenges are becoming increasingly complex. Climate change, habitat fragmentation, and the spread of zoonotic diseases are reshaping ecosystems and exposing the limits of traditional conservation models.
There is a growing recognition that protecting biodiversity will require not just field interventions, but a systemic expansion of expertise—from wildlife veterinarians and epidemiologists to policy specialists and conservation planners.
Vantara University aims to respond to this gap by bringing together disciplines such as wildlife medicine, genetics, behavioural sciences, epidemiology, and conservation policy under one academic structure.
Blending Science, Scale, and Philosophy
The university’s vision combines scientific training with a philosophical framing rooted in compassion and stewardship. Its design draws inspiration from historical centres of learning, while positioning itself as a modern, purpose-led institution.
“The future of conservation will depend on how we prepare minds and institutions to serve life with compassion, knowledge, and skill,” Anant Ambani said in a statement.
“Vantara University is shaped by a deeply personal journey of witnessing animals in distress and recognising the need for greater capability in their care… the university seeks to nurture a new generation committed to protecting every life.”
Global Ambitions, Local Foundations
Although based in India, the project is clearly aimed at a global audience.
The university plans to offer undergraduate, postgraduate, and specialised programmes, supported by research infrastructure and international collaborations. It also emphasises action-oriented learning, linking academic work with real-world conservation practices.
This approach reflects a broader shift in higher education, where institutions are increasingly expected to produce not just knowledge, but deployable expertise.
The Rise of Private Influence in Conservation
The initiative also highlights a larger structural shift: the growing role of private capital in shaping conservation agendas.
Historically, conservation has been driven by governments, multilateral agencies, and non-profit organisations. However, large-scale funding gaps and the urgency of environmental crises are opening the door for philanthropic and corporate actors to play a more prominent role.
This raises both opportunities and questions.
Private initiatives can accelerate innovation and investment, but they also bring concerns around governance, accountability, and long-term alignment with public interest.
Questions of Access and Impact
As with many specialised institutions, accessibility will be a critical test.
While the university has announced scholarships aimed at supporting students from diverse backgrounds, the broader question remains: can such models scale inclusively, particularly for communities most directly affected by environmental change?
The effectiveness of the initiative will also depend on its ability to influence policy, contribute to global research, and produce professionals equipped to address complex ecological challenges.
A Changing Conservation Landscape
The launch of Vantara University signals a deeper transition in how conservation is being imagined.
Increasingly, the field is moving beyond isolated interventions toward integrated systems that connect science, education, and practice. In this context, universities are not just centres of learning—they are becoming critical infrastructure in the fight to preserve biodiversity.
Whether this particular model succeeds will depend on execution, collaboration, and its ability to move beyond vision into measurable impact.
But its emergence underscores a central reality:
The future of conservation may depend as much on classrooms and laboratories as it does on forests and protected areas.
Health
Lancet Commission Launched to Tackle Health and Justice Impacts of Rising Sea Levels
A new Lancet Commission will examine how rising sea levels impact health, equity, and global systems, with experts calling it an urgent crisis.
A new global commission led by The Lancet has been launched to examine the growing health and justice impacts of sea-level rise, as climate change accelerates risks for millions living in coastal and low-lying regions.
The Lancet Commission on Sea-Level Rise, Health and Justice, announced on April 8, brings together 26 international experts to assess how rising seas are reshaping public health, livelihoods, and global equity.
A Growing Crisis Beyond Climate
Sea-level rise, driven by anthropogenic climate change, is already contributing to displacement, food and water insecurity, and changing patterns of infectious diseases. The Commission marks the first major effort to analyse these intersecting risks through a health-focused lens.
“This commission comes at exactly the right time… sea-level rise is no longer a distant threat. It is already disrupting lives, health and wellbeing, especially for the most vulnerable,” said Christiana Figueres, Co-Chair of the Commission and a former UN climate chief.
Experts warn that the impacts extend far beyond environmental damage, affecting the social and economic fabric of vulnerable communities.
“Rising seas don’t just threaten coastlines, they threaten lives, livelihoods, and basic fairness. This is not only a climate problem. It is a health crisis, a justice crisis, and an urgent call for collective action,” said Jemilah Mahmood, Commissioner, Lancet Commission, and Executive Director of the Sunway Centre for Planetary Health, Malaysia.
An Urgent Global Health Challenge
The Commission is supported by the WHO Asia-Pacific Centre for Environment and Health and aims to generate evidence-based policy recommendations to strengthen adaptation, resilience, and equitable responses.
Dr Sandro Demaio, Director of WHO ACE, emphasised the immediacy of the crisis.
“Sea-level rise is no longer a distant threat — it is a public health emergency unfolding now. Through this WHO supported global Commission, we are clear: inaction is not neutral, it is a choice that puts lives and justice at risk.”
Human Impacts at the Core
The Commission also highlights the disproportionate burden on vulnerable populations, particularly in coastal and low-income regions.
“Rising sea levels are more than an environmental issue; they quietly contaminate water, displace communities, and increase health risks for those least able to cope. Every centimetre of sea level rise is not just a measure of water, but a measure of injustice,” said Kathryn Bowen, Co-Chair of the Commission.
A Defining Policy Moment
With projections suggesting that hundreds of millions of people could be displaced by the end of the century, the Commission aims to inform global policy and strengthen international cooperation.
“Sea-level rise is not just an environmental issue — it is a test of our commitment to people, equity, and future generations,” said Jiho Cha, Member of Parliament, Republic of Korea and Co-Chair of the Commission.
The Commission will contribute to global policy discussions, including international climate platforms, and aims to place human and planetary health at the centre of climate action.
Society
Why Campuses Need a Happiness Officer Now
Rising student stress and depression highlight the need for a happiness officer on campus to promote wellbeing and prevent mental health crises.
As student stress and mental health challenges rise, educational institutions must move beyond symbolic gestures and invest in structured wellbeing systems—starting with a dedicated happiness officer on campus.
The rising need for happiness
20 March was celebrated as the International Day of Happiness.
The idea of creating an International Day of Happiness is a great one; it deserves to be taken seriously. However, there is a need to do much more than celebrate happiness for just one day a year. This becomes crucial when one considers the rising problem of stress, depression and suicides among young people around the world, including in India.
The challenges of stress, depression and suicides among students
The education system places significant pressure on students, yet they are rarely taught how they, their parents, teachers or the system itself can help them cope with this pressure—or how to view their efforts in the right perspective.
Because of a lack of awareness, education and capability, stress has become a major issue in students’ lives, often leading to depression and, in some cases, suicides. These challenges have far-reaching negative impacts across different aspects of life, as supported by multiple research studies.
A happiness officer on campus
Since happiness is an essential ingredient for a fulfilling life—and also acts as a preventive factor in dealing with stress—it is important to give it greater importance in educational institutions.
Institutions already place heavy demands on faculty and staff, who may not have the time to actively focus on student wellbeing. In this context, employing a dedicated happiness officer to address health and wellbeing on campus could be a significant step forward.

The happiness officer’s primary responsibility should be to raise awareness about happiness, as well as the dangers of stress and depression, among students, faculty, staff and others on campus. This awareness must be continuous rather than occasional.
The second responsibility should be to organise regular programmes in engaging ways, covering themes such as what happiness is, why it matters, and how it can be cultivated, alongside practical approaches to understanding, avoiding and managing stress.

The third responsibility should be to track individuals who may be experiencing stress or depression and ensure they receive timely support. Additional responsibilities can be developed depending on the needs and context of each institution.
Avoiding the trap of tokenism
However, awareness initiatives and programmes must be implemented with sincerity and intent. The happiness officer must work in both letter and spirit to create meaningful impact, rather than simply fulfilling formal requirements.
This role should not fall into the common institutional trap where ticking boxes becomes more important than creating real change on the ground.
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