Society
From Tea to Community: The Art of Brand Building
Building a brand commences with understanding who you are and what you stand for
In the bustling streets of Mumbai, amidst the tea stalls of Gopal and Kiran, a stark difference emerges. While both brew impeccable tea, Gopal’s stall boasts a steady stream of loyal customers, while Kiran struggles to attract even a handful. What sets Gopal apart? It’s not just the tea; it’s the brand he’s cultivated around it.

Often, we fixate on selling products, overlooking the power of crafting a strong brand. However, the real magic lies in selling not just a product, but an entire experience, a narrative, an emotion.
Imagine stepping into a cozy coffee shop in your village, not just for a cup of coffee, but for the warm ambiance it offers, the familiar face behind the counter who knows your name, and the sense of belonging it instills. That’s the essence of true branding.
Throughout my tenure as a management consultant, I’ve witnessed numerous companies transform their fortunes by shifting their focus from products to branding. Take Apple, for instance. They don’t merely sell phones and computers; they sell innovation, creativity, and a lifestyle. People don’t purchase iPhones; they buy into the Apple ecosystem, enticed by the brand’s promise of quality, design, and status.
Yet, you needn’t be a tech giant to grasp the power of branding. Consider Amul butter—it’s more than just a dairy product; it’s a symbol of India’s cooperative movement, embodying empowerment for farmers and trust for consumers. Despite stiff competition, Amul continues to dominate the market due to this simple fact.
Building a brand commences with understanding who you are and what you stand for. Just as a poet finds their voice in their verses, a brand must find its identity in its values, mission, and story.
To truly resonate with your audience, authenticity is paramount, especially in this digital era. Share your journey, your struggles, and your triumphs with your customers. Let them immerse themselves in your narrative, and they’ll become your most fervent advocates.
Returning to our tale, while Kiran focused solely on selling tea, Gopal took the time to forge connections with his customers. He listened to their stories, made them feel at home, and soon enough, his tea stall transcended its role as a mere vendor. It evolved into a community hub—a gathering place for friends and strangers alike.
So, let’s transcend the mere transaction of goods and embark on the journey of building brands that resonate with people’s hearts and minds. Ultimately, it’s not about what you sell, but how you make people feel that truly matters. Weave stories, create experiences, and witness as your brand becomes a beacon of light in a sea of products.
COP30
From 6% to 16%: The Philippines Shows the World How Fast Climate Budgets Can Shift
In just four years, the Philippines has expanded its climate spending from PHP 282 billion to over PHP 1 trillion — one of the fastest fiscal shifts anywhere in the world.
Governments across the world are beginning to rethink the way national budgets are designed, moving away from traditional fiscal planning and toward systems that integrate climate considerations directly into spending decisions. A new comparative review of global green-budgeting practices reveals a trend that is gathering momentum: more countries are using their budgets as climate-governance tools. But the pace of progress varies sharply between advanced economies and emerging markets.
The Rise of Climate-Conscious Budgets
Countries such as France, Ireland, Mexico and the Philippines provide some of the clearest examples of how climate priorities are reshaping national expenditure. France has increased its identified climate-positive budget from €38.1 billion in 2021 to €42.6 billion in 2025, while Ireland expanded its environmental allocations from €2 billion (2020) to €7 billion (2025). Mexico’s transformation has been even more rapid: climate-related expenditures rose from MXN 70 billion (2021) to MXN 466 billion (2025) — a six-fold increase.
A Sudden Surge in the Philippines
Nowhere is the shift more dramatic than the Philippines. After embedding climate budget tagging across its ministries, the country’s climate budget expanded from PHP 282 billion in 2021 to more than PHP 1 trillion in 2025, raising its share of the national budget from 6% to 16%. The reform forced ministries to assess thousands of programmes through a climate lens, resulting in a shift toward resilient infrastructure, sustainable energy, water security, and climate-smart industries.
Advanced Economies Move Beyond Tagging
While emerging economies are scaling up climate allocations, advanced economies are integrating climate metrics deeper into fiscal systems. Canada’s “climate lens” requires greenhouse-gas and resilience assessments for major infrastructure projects before funding is approved. Norway links its annual budget to its Climate Change Act and long-term low-emission strategies. Germany uses sustainability indicators to guide fiscal decisions, embedding climate considerations into macroeconomic planning.
These tools go beyond transparency. They force ministries to justify public spending not only in economic terms, but in climate terms — shifting budgets from accounting documents to steering instruments.
Despite this momentum, the analysis notes a persistent gap: many countries stop at tagging climate-related expenditures without linking them to outcomes or performance indicators. Tagging improves transparency, but on its own does not change investment decisions. Without climate-based appraisal and monitoring, high-emission infrastructure can still slip through national budgets unchallenged.
The Financing Challenge
For lower-income countries, the largest barriers are financial. High capital costs, limited fiscal room, and weaker public financial management systems restrict the scale of green budgeting reforms. Even when climate spending rises, sustaining these increases requires integrating climate metrics into medium-term fiscal frameworks — something only a handful of emerging economies have attempted.
Innovations Show What’s Possible
Some models offer a blueprint. Indonesia’s climate-tagging system feeds directly into its sovereign green sukuk framework, giving investors clear visibility over the use of proceeds. This loop — tagging, reporting, financing — demonstrates how governments can leverage green budgeting to unlock larger pools of private capital.
Still in Progress
The report concludes that the next frontier for green budgeting is integration: linking budget tagging, climate-lens project appraisal, performance-based reporting, and climate-aligned fiscal strategies. Done together, these tools allow budgets to become climate-governance instruments capable of guiding national transitions.
But the pace remains uneven. Some countries are racing ahead, while others are taking incremental steps. What is clear, however, is that climate-aligned public finance is no longer optional. As climate impacts intensify, the alignment of the world’s budgets will determine who adapts — and who is left behind.
COP30
Corporate Capture: Fossil Fuel Lobbyists at COP30 Hit Record High, Outnumbering Delegates from Climate-Vulnerable Nations
COP30 sees over 1,600 fossil fuel lobbyists inside climate talks, surpassing delegations of climate-vulnerable nations. Experts warn of corporate capture.
COP30 was billed as the “Implementation COP,” a summit where governments would finally convert years of climate promises into concrete action. Instead, the year’s most striking headline comes from the corridors, not the negotiation rooms: more than 1,600 fossil fuel lobbyists have entered the talks — the highest in the history of the UN climate process.
A new analysis by the Kick Big Polluters Out (KBPO) coalition reveals that one in every 25 participants in Belém is linked to the oil, gas, or coal industry. The number surpasses the total delegations of many climate-vulnerable nations and even outnumbers the combined negotiating teams of the 10 most climate-impacted countries.
For many observers, the surge represents not just a statistic but a symptom of a deeper structural crisis.
“It’s common sense that you cannot solve a problem by giving power to those who caused it,” said Jax Bonbon of IBON International in a statement. “Yet three decades and 30 COPs later, more than 1,500 fossil fuel lobbyists are roaming the climate talks as if they belong here.”
A Climate Summit Outnumbered by Industry
The analysis shows 599 industry-linked representatives entered COP30 through Party overflow badges — a route typically reserved for government delegates. This method bypasses new transparency rules that require non-government participants to disclose their affiliations.

Several countries also included fossil fuel representatives directly within their official delegations. According to the report, France, Japan, and Norway brought senior industry figures, including those from TotalEnergies, Japan Petroleum Exploration, and Equinor.
“Until we Kick Big Polluters Out, we can expect the outcomes of COP30 — and every COP after — to be written by the world’s largest polluters,” said Pascoe Sabido of Corporate Europe Observatory. “It’s profit over people and the planet.”
The contrast between industry presence and the representation of climate-impacted nations is stark. The Philippines’ delegation is outnumbered by nearly 50 to 1. Jamaica sent fewer than 40 delegates — as it deals with the aftermath of Hurricane Melissa — while hundreds of industry lobbyists move freely inside the venue.
‘A Flood of Influence’
Civil society groups warn that the negotiations risk being shaped by the very actors accelerating the climate crisis.
“The COP is massively flooded with around 1,500 representatives of the fossil fuel industry — like a river bursting its banks and sweeping everything away,” said Susann Scherbarth of Friends of the Earth Germany.
The criticism echoes growing frustration among scientists and youth groups over the widening gap between climate science and political outcomes. Despite repeated warnings from the IPCC about the need for rapid fossil fuel phase-down, nearly $250 billion worth of new oil and gas projects have been approved since COP29.
Youth delegations expressed alarm that the negotiation space is becoming increasingly inaccessible to those most affected by the climate crisis.
“The UNFCCC is in need of rehabilitation,” said Pim Sullivan-Tailyour from the UK Youth Climate Coalition. “My generation deserves Just Transition policies shaped by what people and the planet need — not what polluters’ profits demand.”
Demands for Integrity and Accountability
Transparency and governance experts argue that the situation has reached a defining moment. “If COP30 is indeed the COP of truth, the Presidency and the UNFCCC Secretariat must strengthen participant disclosure rules,” said Brice Böhmer of Transparency International. “It is time to ensure integrity and restore trust.”
Civil society groups are urging governments to adopt formal conflict-of-interest rules, a step the UNFCCC has so far resisted. They argue that genuine climate progress requires insulating negotiations from actors whose core business models rely on continued fossil fuel extraction.
A Crossroads Moment for the UN Climate Process
COP30 was expected to accelerate global action toward limiting warming to 1.5°C. Instead, it has reopened a fundamental question: Can a climate summit deliver meaningful outcomes when the world’s largest polluters enjoy unprecedented access inside the process?
The KBPO coalition says the answer depends on whether the UNFCCC is willing to adopt structural reforms that prioritise vulnerable communities over powerful corporations.
As the talks continue in Belém, the tension between ambition and influence remains at the heart of COP30 — raising critical questions about transparency, accountability, and the future of global climate governance.
Society
Guterres to WMO: ‘No Country Is Safe Without Early Warnings’
At WMO’s 75th anniversary, UN Chief António Guterres warned that no nation is safe from extreme weather — urging governments to fast-track early warning systems by 2027.
Declaring that “no country is safe from the devastating impacts of extreme weather,” UN Secretary-General António Guterres called for a global surge in early warning systems to protect lives, economies, and ecosystems from climate-fuelled disasters.
Speaking at the 75th anniversary of the World Meteorological Organization (WMO), Guterres hailed the agency as “a barometer of truth” and “a shining example of science supporting humanity.” It was his first address to the WMO, reflecting the agency’s central role in turning climate science into life-saving action.
“Without your rigorous modelling and forecasting, we would not know what lies ahead — or how to prepare for it,” he told delegates gathered at WMO headquarters in Geneva.
The occasion doubled as the midway checkpoint for the Early Warnings for All (EW4All) initiative, launched by Guterres in 2022 to ensure every person on Earth is protected by life-saving warning systems by 2027.
WMO Secretary-General Celeste Saulo issued a “Call to Action,” urging all countries to close early warning gaps through expanded observation networks, strengthened hydrological services, and community-level outreach. “Every dollar invested in early warning saves up to fifteen in disaster losses,” she said.
Saulo cautioned that despite major progress—108 countries now operate multi-hazard warning systems—the world’s poorest remain the least protected. Disaster mortality rates are six times higher in countries with limited early warning coverage.
A 75-Year Legacy of Science for Action
Marking 75 years since it became a UN specialized agency, WMO used its Extraordinary Congress to reaffirm global cooperation in weather, water, and climate monitoring.
President Abdulla al Mandous praised Guterres for embedding early warning systems into the international climate agenda: “Early warnings are now recognized at the highest levels as cost-effective, life-saving, and cross-cutting solutions that reduce risk and advance development,” he said.
Guterres urged three urgent priorities to achieve universal coverage: integrating early warnings across governance structures, boosting finance and debt relief for vulnerable nations, and aligning national climate plans to limit temperature rise to 1.5°C.
“Every life lost to disaster is one too many,” he said. “With science, solidarity, and political resolve, we can ensure a safer planet for all.”
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