Niche markets are unique marketplaces. They don't target the general consumer base but instead aim to identify and serve specific groups with unique needs
So, what should entrepreneurs do when they realise their product or service is failing?
The key is to see challenges and obstacles as opportunities. We need to train our eyes and minds to penetrate the surrounding problems and think of...
This business strategy is known as the "Razor and Blades" model, where the primary product is sold at a low price to encourage the purchase of...
Advertisements must be more than just promotions. Simply stating benefits won't suffice; the content must captivate the consumer and hold their interest
You walk into a car showroom, intending to buy the base model of a car, considering your budget constraints. The sales executive shows you the car,...
In today’s fast-paced world, a mobile phone has become an essential part of everyday life, serving as a critical tool for communication and connectivity. Initially, you...
The author shares his insights on how embracing uniqueness and differentiation can be a powerful tool for success in business, drawing from examples of leading brands...
Nestled in the lap of the Himalayas lies the breathtakingly beautiful country of Bhutan. It is a serene land, rich in natural beauty. However, as a...
The key to surviving and growing in a changing business environment is to embrace change. Hug the change, for it will keep your business alive and...