The Indian Institute of Science (IISc), today a global leader in scientific research, and India’s top-ranked higher education institution, owes its origin to a confluence of visionary ideas and unwavering dedication to national progress. While the name of eminent industrialist Jamsetji Tata often stands at the forefront of the institute’s establishment, two lesser-known figures played pivotal roles in shaping its foundations: Swami Vivekananda, a revolutionary Indian spiritual leader the world has ever seen, and his most loyal disciple Sister Nivedita. Their influence not only propelled the institution’s creation but also laid the groundwork for India’s self-reliance in science and technology.

The Visionary Dialogue: Swami Vivekananda and Jamsetji Tata

In the summer of 1893, two individuals—both from vastly different walks of life—found themselves sharing a ship journey from Japan to Canada. One was Swami Vivekananda, a 30-year-old monk, unknown to the world but filled with boundless energy and deep wisdom; the other was Jamsetji Tata, a prominent industrialist with a forward-thinking vision for India’s economic future. Their discussions during this journey would have a profound impact on the future of Indian science.

Swami Vivekananda, a leader whose brilliance and eloquence were so exceptional that even a Western leader could not come close to him at that time, passionately spoke of India’s potential to transition from merely trading raw materials to manufacturing its own goods. He emphasized the need for scientific and technological education to fulfill the country’s needs and help it become self-sufficient. He envisioned India not just as a land of spirituality, but as a land of innovation, equipped to face the challenges of a rapidly modernizing world.

Tata, already an influential figure in India’s industrial landscape, was deeply moved by Vivekananda’s ideas. Although the monk’s vision was far-reaching and idealistic, Tata recognized its importance and resolved to act upon it. This was the beginning of Tata’s long-standing commitment to the advancement of science in India.

Tata sought Vivekananda’s guidance to create a place where India’s spiritual ascetics could devote themselves to the advancement of science and technology.

The Seed of an Institution: Tata’s Pledge and Vivekananda’s Guidance

In 1898, five years after their first meeting, Tata wrote to Swami Vivekananda, after the latter’s much-celebrated and adored foreign trips that rocked the West, recalling their conversation on the ship. In his letter, Tata spoke of his vision for a research institute that would combine scientific research with the development of India’s humanistic traditions. Tata committed a substantial sum—200,000 pounds sterling (about INR 30 lakh at the time)—to establish a research institute that would focus on solving problems related to tropical diseases, Indian history, and the nation’s neglected scientific fields. Tata sought Vivekananda’s guidance to create a place where India’s spiritual ascetics could devote themselves to the advancement of science and technology.

“I trust you remember me as a fellow-traveller on your voyage from Japan to Chicago. I very much recall at this moment your views on the growth of the ascetic spirit in India, and the duty, not of destroying, but of diverting it into useful channels.

I recall these ideas in connection with my scheme of a Research Institute of Science for India, of which you have doubtless heard or read. It seems to me that no better use can be made of the ascetic spirit than the establishment of monasteries or residential halls for men dominated by this spirit, where they should live with ordinary decency, and devote their lives to the cultivation of sciences – natural and humanistic. I am of opinion that if such a crusade in favour of an asceticism of this kind were undertaken by a competent leader, it would greatly help asceticism, science, and the good name of our common country; and I know not who would make a more fitting general of such a campaign than Vivekananda,” Tata wrote in the letter.

In his reply letter, Vivekananda said (which was published in the April 1899 issue of Prabuddha Bharata, a monthly magazine started by Vivekananda), “We are not aware if any project at once so opportune and so far-reaching in its beneficent effects was ever mooted in India, as that of the post-graduate research university of Mr. Tata. The scheme grasps the vital point of weakness in our national well-being with a clearness of vision and tightness of grip, the masterliness of which is only equalled by the munificence of the gift with which it is ushered to the public.

It is needless to go into the details of Mr. Tata’s scheme here. Every one of our readers must have read Mr. Padsha’s lucid exposition of them. We shall try to simply state here the underlying principle of it. If India is to live and prosper and if there is to be an Indian nation which will have its place in the ranks of the great nations of the world, the food question must be solved first of all. And in these days of keen competition, it can only be solved by letting the light of modern science penetrate every pore of the two giant feeders of mankind: agriculture and commerce.”

While Swami Vivekananda could not directly lead the initiative due to his responsibilities with his monastic order, he wholeheartedly supported Tata’s vision. He encouraged his disciples to take the project forward, though he could not dedicate his time to its realization.

Sister Nivedita: A Tireless Advocate for Science and Self-Reliance

Swami Vivekananda’s disciple, Sister Nivedita, emerged as a crucial figure in the realization of Tata’s vision. Nivedita, who was deeply committed to India’s intellectual and cultural revival, took it upon herself to champion the cause of the research institute. Her writings in various English-language newspapers were instrumental in rallying public support for the project. In 1899, Nivedita wrote:

“We are not aware if any project is at once so opportune and so far-reaching in its beneficent effects as that of the Post-Graduate Research University of Mr. Tata. The scheme grasps the vital point of weakness in our national well-being with a clearness of vision and tightness of grip.”

Her powerful advocacy helped keep the vision alive despite challenges from the British colonial administration. Nivedita’s activism, coupled with her close relationship with prominent international thinkers, played a significant role in generating support for Tata’s ambitious plan.

Resistance and Struggle: The British Roadblocks

Despite Tata’s substantial pledge and Nivedita’s advocacy, the British establishment was initially unsupportive of the idea. When Tata presented the idea to Lord Curzon, the Viceroy of India, Curzon dismissed it as unfeasible. He doubted that Indians had the capacity for scientific research and questioned whether an institute focused on both science and humanities could succeed. Even after Tata met the Viceroy’s skepticism with steadfast commitment, the project was stalled.

The British colonial officials’ resistance continued when Sir William Ramsay, a well-known scientist, was appointed to inquire into Tata’s proposal. Ramsay, though a Nobel laureate in Chemistry, failed to transcend colonial biases. He rejected the idea, citing the improbability of blending scientific research with humanities. Despite the setbacks, Sister Nivedita refused to let the vision fade. While in London, she lobbied influential figures such as William James, the renowned American philosopher, and Patrick Geddes, a Scottish intellectual. Their advocacy bolstered the project’s credibility, with James even emphasizing that the institution should be managed entirely on national lines, free from government control.

The Final Approval: The Indian Institute of Science

Tragedy struck when Jamsetji Tata passed away in 1904, two years after Swami Vivekananda’s death. However, Tata’s dream was eventually realized after his death, when Lord Minto, the Viceroy who succeeded Lord Curzon, finally approved the proposal in 1909. The institute was originally intended to be located in Bombay, but it was ultimately established in Bangalore, thanks to the generous gift of 370 acres from the Maharaja of Mysore, Krishnaraj Wadiyar, who had been a devoted disciple of Vivekananda. His father H.H. Chamaraja Wadiyar, had been a staunch follower of Vivekananda and was greatly involved in sending him to the West.

The institute went on to become the intellectual backbone for a host of specialized institutions in India, including the Tata Institute of Fundamental Research and the Indian Institutes of Technology.

Unrecognized Contributions: The Role of Swami Vivekananda and Sister Nivedita

While Jamsetji Tata’s name is forever associated with the IISc, the contributions of Swami Vivekananda and Sister Nivedita are often overlooked. Vivekananda’s ideas on channeling India’s spiritual energy towards practical, scientific advancement laid the ideological foundation for the institute. Sister Nivedita’s tireless advocacy ensured that Tata’s vision remained alive, even in the face of intense opposition.

Today, the IISc stands as a testament to the dreams of these extraordinary individuals—visionaries who understood the critical link between scientific progress and national self-reliance. While the world remembers Tata for his industrial foresight, it is important to recognize the role played by Vivekananda and Nivedita in laying the intellectual and spiritual groundwork for what would become India’s premier scientific institution. Their legacy continues to inspire generations of scientists, educators, and thinkers in India and beyond.

The ideas of Swami Vivekananda were clear and unwavering. Freedom and reason were their essence. That was reflected in the case of the IISc. He consistently taught the eternal principles of Dharma, and that was their core. In the verse “Yukthiyuktham vachograhhyam balaadapi shukaadapi, Ayukthamaapi na graahhyam saakshaadapi Brihaspathe”, lies the foundation of Indian epistemology. Rational matters can be accepted from anyone, even from a child or a parrot. However, irrational ideas, no matter how great the person who presents them, must not be accepted. This stands in opposition to all forms of blind belief. Therefore, a philosophy based on authoritarianism cannot claim to be the legacy of Swami Vivekananda. Neither can a dogmatic “Ism” rooted in a singular intellect be aligned with his vision. Swami believed that freedom is the soul of India and indeed, of humans. Its dependence is solely on itself.

One morning in Singapore, a new vending machine caught people’s attention. At first glance, it seemed ordinary, but it had a special message: “Hug Me.” Curious, people embraced it and were delighted when the machine dispensed a Coca-Cola for every hug.

This Coca-Cola advertisement quickly became a viral sensation, viewed by over 120 million people. The power of social media to spread novel and engaging content played a significant role. Traditional media rarely achieves such rapid success. Coca-Cola’s innovative approach to marketing highlighted its ability to resonate with audiences.

Coca-Cola allocates 70% of its advertising budget to proven, result-oriented activities, 20% to improving these efforts, and 10% to new advertising experiments. They understand that not all experiments will succeed, but even failures offer valuable lessons for crafting better ads. They constantly seek innovation while maintaining traditional advertising methods.

Sticking solely to traditional advertising methods today is unwise. Utilizing the internet’s vast potential to reach consumers is essential. Any medium that engages the senses—whether text, sound, visuals, or touch—can be used for advertising. The power of social media must be harnessed to reach and capture the attention of dispersed consumers.

Advertisements must be more than just promotions. Simply stating benefits won’t suffice; the content must captivate the consumer and hold their interest. A vending machine with “Hug Me” inscribed on it is hard to ignore and even harder to resist. Creating such engaging ads is challenging, but it is also rewarding.

Consider a cricket bat advertisement featuring Sachin Tendulkar or Virat Kohli. Their endorsement convinces viewers of the bat’s quality because these are the best players in the sport. This illustrates the “Pyramid of Influence,” where a small percentage of influential individuals can sway a large audience. A film star’s car brand influences their fans, and a top athlete’s shoe brand attracts attention from athletes and their admirers. Understanding this influence is key to effective advertising.

Sometimes, consumer preference for a particular brand transcends product availability. Lifebuoy’s “Help a Child” campaign, for instance, beautifully integrates social responsibility with its product. Such ads inspire consumers to commit to a greater cause, showcasing the profound impact of connecting life with advertising.

Advertisements need not be complex. They should facilitate a conversation between the business and the consumer. The consumer needs a reason to buy the product, and businesses must constantly remind them of that reason. Advertisements must persistently reach out to consumers through all channels, serving as platforms for experimentation. Not all efforts will succeed, but consistent attempts are crucial.

The coastal winds of Tamil Nadu swept across the lush green fields, carrying with them the promise of a cleaner, more sustainable future. As the sun dipped below the horizon, the turbines that dotted the landscape turned steadily in the breeze, their blades slicing through the air like symbols of progress. In this southern state, a renewable energy revolution was taking root—one that would power not only the homes of millions but potentially reshape the future of global energy.

This transformation is not just a story of Tamil Nadu; it is the story of India, a nation rapidly advancing toward its renewable energy goals, with states like Rajasthan, Gujarat, Tamil Nadu and Karnataka playing a pivotal role in that progress. In October 2024, India’s renewable energy capacity soared past the 200-gigawatt (GW) mark, solidifying the country’s position as a global leader in clean energy. This milestone marks a critical point in India’s journey, as it works toward its ambitious target of 500 GW of renewable energy capacity from non-fossil sources by 2030.

As of 2024, Tamil Nadu boasts a renewable energy capacity of 23.7 GW, much of it derived from its wind farms. These wind corridors, stretching across the coastal plains, are among the most productive in the world. The state is also a major player in solar energy, leveraging its abundant sunlight to complement its wind resources and create a well-rounded renewable energy mix.

Tamil Nadu’s approach to renewable energy reflects a larger national trend. India, with its vast land, diverse climates, and abundant natural resources, is uniquely positioned to lead the global renewable energy revolution. The country’s total renewable energy capacity has surged by 24.2 GW in just a year, reaching 203.18 GW by October 2024. With wind, solar, hydro, and bioenergy resources contributing to this capacity, India is moving steadily toward its goal of energy independence and environmental sustainability.

Harnessing the Winds of Change

From sprawling solar farms in Rajasthan to the wind farms off Tamil Nadu’s coast, India has carefully cultivated a diverse renewable energy portfolio. The surge in renewable capacity includes an impressive 92.12 GW of solar power, 47.72 GW of wind energy, and 46.93 GW of hydroelectric power. With the addition of bioenergy resources, including biomass and biogas, which contribute 11.32 GW, India’s renewable energy landscape is not just growing—it’s evolving into a robust, multifaceted powerhouse.

The International Renewable Energy Agency (IRENA) reported that India accounted for a substantial portion of the 16.2 million jobs in the global renewable energy workforce.

This progress is not just about reducing India’s reliance on fossil fuels—it’s about securing the country’s energy future. In 2024, non-fossil sources, including nuclear power, now account for nearly half of the total installed electricity generation capacity, a figure that marks an essential step in India’s journey toward energy security and global environmental leadership.

The Winds of Change: How Renewable Energy is Powering Job Creation

But India’s renewable energy revolution isn’t just about the environment—it’s also driving economic growth. In 2023, the sector created over 1 million jobs, with hydropower and solar power leading the way in employment opportunities. The International Renewable Energy Agency (IRENA) reported that India accounted for a substantial portion of the 16.2 million jobs in the global renewable energy workforce. In particular, hydropower alone provided over 450,000 jobs, while solar energy employed approximately 318,600 people, a number that continues to grow.

As India’s renewable energy sector expands, so too does the potential for more green jobs. From construction and installation to operations and maintenance, the job opportunities created in this sector are helping to power not just the economy, but the livelihoods of millions of people across the country.

Leading the Charge: India’s Global Climate Commitment

India’s renewable energy achievements are a testament to its unwavering commitment to addressing the global climate crisis. Under the Paris Agreement, India has made bold promises to reduce its emissions and transition toward a low-carbon economy. By 2030, the country has committed to cutting its emissions intensity by 45% compared to 2005 levels, and to sourcing 50% of its cumulative power capacity from non-fossil sources.

These targets align with India’s long-term strategy to reach net-zero emissions by 2070. The nation’s efforts are rooted in the principle of equity, recognizing that the fight against climate change must account for the differing capabilities and responsibilities of countries around the world.

India is not just a participant in the global effort to fight climate change—it is emerging as a leader. The country’s growing renewable energy sector is proving that it’s possible to combat climate change, secure energy independence, and create millions of green jobs in the process.

India’s Renewable Leaders

While India’s renewable energy revolution is a national effort, certain states have emerged as leaders in driving the country’s green energy push. Rajasthan, with its vast land and abundant sunlight, leads the way with 29.98 GW of installed renewable capacity. Gujarat follows closely with 29.52 GW, bolstered by the state’s aggressive solar and wind energy policies. Tamil Nadu, with its coastal wind corridors, contributes 23.7 GW, while Karnataka rounds out the top four with 22.37 GW.

These states are not just providing energy—they are setting the stage for India’s renewable energy future, serving as models for other regions to follow.

The Road Ahead: A Green Energy Future

As India celebrates the achievement of over 200 GW in renewable energy capacity, the country stands at the threshold of even greater accomplishments. With its eyes set firmly on the target of 500 GW by 2030, India is positioning itself not only as a leader in renewable energy but also as a key player in the global fight against climate change.

Government initiatives such as the National Green Hydrogen Mission, the PM-KUSUM(Prime Minister’s Scheme for Farmers’ Energy Security and Upliftment )scheme, and the Production-Linked Incentive (PLI) program for solar photovoltaic modules are all part of India’s broader strategy to enhance its renewable energy capacity and reduce its dependence on fossil fuels.

India’s renewable energy journey is far from over—but the path ahead is clear. By continuing to invest in solar, wind, hydro, and bioenergy, India is not just meeting its energy needs; it is setting an example for the rest of the world to follow.

In the fight against climate change, every gigawatt matters. And India is proving that, when it comes to renewable energy, the world can count on it to deliver.